Project Reach

Project Overview

Why Project Reach?

Tobacco use remains the leading, preventable cause of illness and death in the United States. Research has shown that having even brief, supportive conversations with tobacco users about quitting tobacco use can improve their chances of making a quit attempt. To date, training on how to talk to tobacco users about quitting (“helping conversations”) has focused mainly on conventional medicine practitioners. It has largely overlooked other community-based health care and wellness practitioners who see tobacco users in their client and patient populations. There is a pressing need to offer this kind of training beyond conventional medicine, and that is what Project Reach seeks to accomplish.

What is Project Reach?

Project Reach is a research study being conducted by the University of Arizona and funded by the National Cancer Institute. The primary goal of the project is to develop and test the effectiveness of continuing education training for practitioners and tobacco cessation materials to be placed in practice offices.  These materials have been tailored for the unique practice needs of Chiropractors, Massage Therapists and Acupuncture / Traditional Chinese Medicine Practitioners. They include information and resource updates for practitioners, posters, pamphlets and educational handouts for you to share with your clients or patients. More specifically Project Reach aims to:

  • Learn about practitioners’ knowledge, opinions, and experiences regarding tobacco use and helping people quit tobacco through brief surveys and interviews;
  • Offer tailored continuing education training curriculum and tobacco cessation support materials specifically for Chiropractors, Massage Therapists and Acupuncture / Traditional Chinese Medicine Practitioners.
  • Test the feasibility and effectiveness of the training and tobacco cessation support materials in 30 Chiropractic, Acupuncture / Traditional Chinese Medicine, and Massage therapy practices (90 total practices).

What Questions will Project Reach Answer?

There are several key questions that drive this project. Questions relate both to the three practice types involved in the study as well as the clients and patients that are seen in these practices. These include:

  • Do participating practitioners and staff find the training on how to have supportive conversations about tobacco cessation with their clients or patients useful, practical, and relevant?
  • Was this training useful to both practitioners/staff and their clients or patients?
  • Do participating practitioners find the tobacco cessation support materials useful, practical, and relevant?
  • Were these materials useful to both the practitioners and their clients or patients?
  • Do practitioners and staff use the skills, information and materials they gathered through the training?
  • Do clients or patients of participating practices make changes toward quitting, use services to help them during the process, or make an attempt to quit using tobacco?
  • Do clients or patients begin to see participating practices as a resource for helping themselves and loved ones to quit using tobacco?

Directory of Local Advisory Panel Members

We would like to recognize the local advisory panel members who have dedicated their time and shared their expertise with the project.  Their commitment to the project has enabled us to provide tailored trainings and materials to the participating practitioners.

Directory of Project Reach Trained Practitioners

Chiropractors, Acupuncture/Traditional Chinese Medicine Practitioners and Massage Therapists in Tucson have had the unique opportunity to collaborate with the University of Arizona Department of Family and Community Medicine in the groundbreaking study called Project Reach.  As part of their participation in the study, they have completed the Project Reach continuing education training. The Reach Training consists of a full-day, in-person workshop held at the university and an in-office follow-up session.  In this training, they gained skills and patient support tools in order to be able to offer patients an integrative approach to quitting tobacco.  

We would like to recognize the following practitioners for completing the Reach training and for their efforts and commitment in participating in the Reach Project and becoming a resource for the Tucson community for quitting tobacco: